News
29
2023
-
05
The marketing model of the aluminum veneer industry
Author:
A marketing model is a system, not a means or method.
The currently recognized marketing models are divided into two main streams in terms of construction methods:
One is the market segmentation method, which extends and summarizes the marketing model through the segmentation of the enterprise management system.
The first is the Integrated marketing communications mode, which integrates the resources in all aspects of the enterprise by establishing the customer value core with the customer integration method.
The marketing model is a marketing system built around enterprises, while Integrated marketing communications is a marketing system built around customers.
Before the rapid development of the internet, the aluminum veneer industry generally adopted marketing methods such as agents, distributors, and direct sales. The rise of the internet industry in the 21st century has led to the birth and development of new marketing methods.
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